Netflix Partners With LG

NetFlix wants to strike deals with electronics companies that will let it send movies straight to TV screens over the Internet. Its first partnership, announced Wednesday night, is with the South Korean manufacturer LG Electronics to stream movies and other programming to LG’s high-definition televisions.

The partnership will extend a novel feature from Netflix, announced a year ago, that allows paying subscribers to watch any of 6,000 movies and television shows on its Web site free. But that service can be accessed only with a personal computer.

Reed Hastings, chief executive of Netflix, said he hoped to strike other such deals and that Netflix would soon be viewed as a movie channel that might appear on myriad devices.

“We want to be integrated on every Internet-connected device, game system, high-definition DVD player and dedicated Internet set-top box,” he said. “Eventually, as TVs have wireless connectivity built into them, we’ll integrate right into the television.”

- The New York Times

I think this is such a great idea !!! We have a new LG HD T.V. in our bedroom. I wonder how long it will be before we can look for this? You know I'll have to have it.